A family vet practice that knows the difference between Sandringham and everywhere else. Genuine care, no waiting-room games, and now: booking without leaving your domain.
Genuine care from people who know your neighbourhood.
The conversion problem
Every vet in Sandringham who runs ezyVet has the same problem: the moment a new client clicks "Book Appointment," they leave your brand entirely. They land on a generic blue portal at ezyvet.com: stock photo, someone else's clinic name, your trust signal gone.
Phase 1 fixes this with ezyVet's own native booking widget, embedded on your site. No new system. Free to implement. The client stays in your brand from first Google result to confirmed appointment.
ezyVet stays as the practice management system. Records, drugs, lab integrations, invoicing: none of that changes. Phase 1 is the customer-facing layer only.
The practice
A bayside practice that's been looking after Sandringham's animals for years. These are the faces and the patients.
After-hours capability
Sandringham's busy bayside catchment means the client with a sick animal after hours will go to whoever answers fastest. A triage chat that responds at 10pm doesn't replace the vet; it keeps the first-time client in your practice, not the next suburb's.
Tell us about your animal, what's going on, and when suits. Appointments go directly into Sandringham Vet's system.
Phase 1 (this build): booking confirmation is a demo. ezyVet's native booking widget embeds here with zero new software; appointments flow directly into your records system. The widget is free; the implementation is covered in the project scope. Phase 2 (retainer): custom form with direct ezyVet API integration, full brand control.
The renovation opportunity
You're rebuilding the physical practice. New clients searching Sandringham this week have no idea you're investing in their pets' care. The renovation is a story the brand should be telling now, not after opening day.
Same logic as a new build's hoarding: the street-facing story starts the day the scaffolding goes up, not the day the doors open. The website is the digital equivalent. We launch it with the fit-out, not after.
Renovation + digital, together
Renovation timeline drives the Phase 2 content rollout. Confirm dates with Adam during follow-up call.